WeightQuest is a holistic health and wellness app tailored for women aged 25-40. Its mission is to empower women to embark on a transformative journey towards a healthier lifestyle. The project seamlessly combines a smart scale, a user-friendly mobile app, and personalized 1-on-1 health coaching to guide users through their weight loss and wellness goals.

WeightQuest's visual identity prioritizes user-friendliness. The app boasts a clean, easy-to-navigate layout, with simplified iconography that complements the overall aesthetic. The use of a soothing purple color scheme resonates with the female demographic, creating an emotional connection. This choice conveys luxury and care, distinguishing WeightQuest in its market.

WeightQuest employs legible sans-serif fonts for a contemporary and approachable look. Consistency across all touchpoints ensures a seamless user experience.

The accompanying smart scale, packaged with a minimalistic approach, enhances the brand's appeal. Users can effortlessly connect their scales to the app, allowing WeightQuest to generate personalized weight loss plans that cater to individual needs and goals.